Friday, May 04, 2007

SIM play

How many of you own more than one SIM? I can bet that all of you have raised your hands. We are very opportunist, specifically regarding using cellphone. Whenever a telco company is offering a bit lower rate or some special night tariff, we switch on its SIM and jam the network. As a mobile phone user, most of us are not very loyal. No matter how much Thank You Bonus GP offers, we still switch on our BL Desh because its rate is low. This switching tendency mostly prevails among us, the so-called young generation and also the financial constraint segment. Its simple - for the FC segment, saving a penny is like saving a part of life and to many of the young generation, saving a penny is like saving a part of love! :p And, the mobile operators have been playing with this "saving" game since BanglaLink has come into play. Until then, Grameenphone was happy in its own kingdom. There was hardly any game of tariff. Everyone said, "tariff" is not a competitive factor. BL proved everyone wrong. It is the main factor in Bangladesh. We are VERY much tariff sensitive. We are VERY much money sensitive.
Warid has also given the signal of joining this "tariff playing" competition. Remember their press ad repenting they should have joined earlier in this downward tariff trend? People have been really counting hours and days since then hoping they will offer everything almost free! There have been many kinds of rumours around. The rumours were about almost zero tariff, free SIMS, handsets at unbelievably low price bundled with their SIM, 3G technology and related services, Warid's allying with some other operator .. bla bla .. and what not! But no sign of Warid launching.
Warid has been really playing with our patience for long. We have been waiting for its launching, God knows since when. Our anticipation started last year. Then the Independence day went, the Pohela Boishakh went - still no sign of Warid launching apart from the TV commercial which says nothing about its launching date. However, I just happened to find and go through the official web site of Waridtel in Bangladesh yesterday. And it seemed pretty complete! The website covers almost everything except for individual tariff and package details for their two packages - Zem Prepaid and Zahi Postpaid. They have kept the product names similar to the ones they have in Pakistan. Going through the website, I had the feeling that finally perhaps the waiting game is going to be over.
I happened to go through the blog of a junior mate from IBA, Tanvir. He wrote this post on Warid which must be the most popular blog post ever regarding Warid with more than 1200 comments!! This post proves how much Warid has been able to affect the consumers here and also to grow a hope in them. People are expecting better service at lower rate from them. Even the whole mobile market has turned a little stagnant as people have stopped buying handsets anticipating Warid will offer attractive packages with handsets at a reasonable or even unbelievably low price.
Looks like we don't have to really wait much to know what they really are planning to offer. However, it can be said without any doubt that they have been able to create a hype in the market. I am sure all the operators have taken the launching of Warid quite seriously and like everyone else, I am also waiting to see the upcoming competition in the market. Hopefully, the mobile phone users will benefit from that.
So who's buying another SIM soon? :)
P.S.: This blog was only on the basis of my observation. So please do not consider it as an expert's opinion. :)

33 Comments:

Anonymous Samiha Esha said...

Wonderful Rikhi Apu :) Very thoughful and its just excellent. But Don't you think its perfect to switch rather than paying for high rate cell phone bills. Its not at all interesting if there's no competitor right....I guess now users will enjoy when Warid will come into market. And we will get the actual benefit :) anyways nice observation. But Grameen Phone's network is the best. And That's why till now they have highest customers. We hope Warid will also come with their best networking :) All the Best with your blogging. Take care Apu :)

Friday, May 04, 2007  
Blogger Tanvir Anwar said...

Rikhi Apu, thanks for mentioning me in this post. I guess you and GP both are busy deciding strategy to handle the new competitor. Wishing you the best :)

Saturday, May 05, 2007  
Anonymous Abedin said...

Words hav reached my ears as well..Warids' gonna offer attractive handsets with lower price..havent seen any notion of tht as yet..only thing I can tell right now, they will come up with great network quality..till today, everyone challenged GP with lower tariff rates only, standing noway near GP's QoS..i believe Warid will b the first one to challenge GP with both QoS n tariff rate..whtever it is..may the ppl of our country win!! n one more thing Rikhi, probably they will gonna change the package names on the day of commercial launching!!

Monday, May 07, 2007  
Anonymous Abedin said...

sorry for the wrong info..package names Zahi & Zem will remain same while launching! And to all, who r waiting eagerly..Warid is launching tomorrow or day after that!!!

Tuesday, May 08, 2007  
Blogger Rikhi said...

hi Esha!
definitely the interest of the general population should be priortized over anything else. tomorrow warid is officially launching. so lets see what weapons they are coming up with! :)

Wednesday, May 09, 2007  
Blogger Rikhi said...

hello warid man! :)
u shud be mentioned whenever warid comes up for discussion .. that is no doubt one legendary post!

Wednesday, May 09, 2007  
Blogger Rikhi said...

hello abe! :)
been long.. yes warid is finally launching tomorrow. well it was apprehended beforehand. seems like finally they are coming .. lets see how much of the sweet rumours come true and how much our anticipitions match with the reality .. *fingers crossed*

Wednesday, May 09, 2007  
Blogger zuyel said...

Rikhi Apu and Tanvir bhai ( two of my seniors), you two have really made nice observations. As Warid had launched its packages we all saw how it disappoints us. No doubt Warid launch was a big flop :-)

Saturday, May 12, 2007  
Blogger zuyel said...

Rikhi Apu and Tanvir bhai ( two of my seniors), you two have really made nice observations. As Warid had launched its packages we all saw how it disappoints us. No doubt Warid launch was a big flop :-)

Saturday, May 12, 2007  
Blogger Rikhi said...

hey jewel! :)
it was disappointing .. no doubt .. :)

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